From contractors to retail shops, Salt Lake City’s businesses have stiff competition in just about every industry. If your business doesn’t appear when locals search, you’re definitely losing customers to the competition. Making Salt Lake City SEO work for you doesn’t take tons of time. Just be consistent.
Start With Your Google Business Profile
Google Business Profile (GBP) is your best friend for local SEO. Claim your profile and make sure everything is filled out. Your business name, address, phone number (NAP), operating hours, and services all need to go on GBP so they’re consistent with your website. An inconsistency, even a minor one, across GBP and your website can result in a ranking loss. Posts made on GBP appear in searches and signal to Google that your business is active, so post regularly! GBP is an amazing tool for posting updates on sales, events, and news!
Add Location-Based Pages to Your Website
When thinking about SEO in Salt Lake City, think about unique content. Create service pages for specific areas in your city. Think of the local terminology potential customers may use to search. For example, “emergency plumber Salt Lake City” or “marketing agency near Sugar House.”
Make sure your name, address, and phone number are listed on your website pages, include a Google Map on your contact page, and use Local Business Schema markup. Local Business Schema helps provide your business information, including your address, business hours, and reviews, to Google without a search user having to click through to your page.
Building Local Citations and Backlinks
Have consistent listings for your business in Yelp, Yellow Pages, and the Salt Lake Chamber directories, and watch your local search authority grow. Having the same business info in these directories is much more important than the number of listings.
When looking for backlinks, think local. Get a backlink by sponsoring a local event, writing a guest post on a local blog, or getting a listing in a Utah business association directory. A Salt Lake City directory backlink is more valuable for local SEO than an out-of-state, generic directory backlink.
Don’t Forget Technical SEO
The majority of searches nowadays are done on a mobile device. A site that is not mobile-friendly or has slow load times will hurt your business and your rankings. Frequently check your site’s Core Web Vitals in the Search Console. Image compression can improve load times and ensure your site is responsive on any device.
Mobile usability and site load times can help your rankings, but they will not be a determining factor if these site issues persist.
Track What’s Actually Working
Check out the new features in your GBP Insights, Search Console, and Google Analytics. From these tools, you will be able to see which keywords are gathering the most impressions and clicks, and how customers searched for your business.
Use these tools every month. Keeping Salt Lake City SEO active will allow you to reap the benefits of your efforts for an extended period of time.
Secure Your Position in Salt Lake City Search Results
All businesses at the top of a local search result have invested the time and effort needed to build a comprehensive Salt Lake City SEO strategy that includes link building, consistent profiles, relevant content, and a clean website from a technical standpoint. Pick one aspect to improve, test how it improves your results, and develop from that point.
